What We Do

Vivid Path helps visionary CEOs clarify and achieve their goals by developing and executing strategic plans for scalable growth and sustainable profitability.

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Our Approach

If you don’t understand the structure of a difficult problem, then you can’t solve the problem.

Thwink.org, on systems thinking

Vivid Path takes a human-centered, systems thinking approach to solving business problems, based on the simple conviction that by helping companies with good missions and values achieve sustainable profitability, we are helping the world to become a better place.

Our process begins and ends with people. First we listen, ask questions, and listen some more. Working backward from a clear understanding of your vision and goals, we learn your business model and operations well enough to diagram the core functions and structures as well as their interrelationships with each other and the marketplace. From there, we help you visualize the big picture, identify constraints and root causes to problems, and find your highest leverage points.

Taking into account people, processes, and systems, we’ll work with you to build a flexible, practical roadmap for sustainable growth and profitability. Depending on your needs, we can design or redesign operational structures including systems, processes, and teams, help you define metrics for each function, and/or implement practices that generate greater profitability and a better experience for you, your employees, and your clients.

To find out more about what Vivid Path can do to help your particular business grow, set up a free consultation.


Mark Scrimenti
Founder, Principal
Vivid Path Consulting

Based in Evanston, IL, Mark Scrimenti
has an entrepreneurial background with over 20 years’ hands-on experience in Business Operations, Web Product Development, Digital Marketing, Content Strategy, and Customer Experience. After starting and/or joining multiple Internet startups, he spent nearly 13 years leading eCommerce operations for an online retailer of music gear, where he built the systems, processes, and teams to scale the organization and developed and executed the strategies that grew sales from $40 million to $140 million in eight years.

Since then, he’s served as Fractional COO/CPO for multiple early stage tech startups including a SaaS startup in the healthcare space, a search engine startup, whose mission is to humanize, democratize, and personalize the experience of exploring the Web, and a social enterprise focused on street soccer.

To find out more about who Mark is as a person and business leader, read his interview on the subject of resilience, published on Medium.

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Depending on your business’s particular needs, I’ll create a custom service package that draws on my expertise in any of the following areas:


  • Vision, mission, goals, and metrics
  • Org structure, team structure, and cross-functional alignment
  • Business process analysis and optimization
  • Methods for assessing ROI and prioritizing work
  • Communication strategy, tactics, and tools
  • Building a data-driven culture
  • Hiring, coaching, mentoring, employee training & development
  • Evaluating and implementing tools
  • Negotiating contracts

Product Development

  • Defining product opportunities
  • Jobs-to-Be-Done research
  • Requirements writing/User stories
  • Discovery hypotheses/Developing MVPs
  • Designing business models
  • Implementing Agile-Scrum
  • Go-to-market planning/Product launch
  • Designing and managing partnerships
  • Pathways to growth

Sales & Marketing

  • Brand identity and voice
  • Content strategy and production
  • SEO
  • Online advertising/retargeting/SEM
  • Conversion rate optimization
  • A/B and multivariate testing
  • Data and analytics setup/review
  • Marketing automation
  • Social media
  • Email

Customer Service/Success

  • Contact center setup, process, staffing, tools, training
  • Performance metrics, incentives, and compensation
  • Mechanisms for incorporating customer feedback
  • Customer experience research
  • Improving customer satisfaction ratings
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When You Get Write Down to It

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Don’t hesitate to reach out with any questions or other inquiries using the form below. Or, if you think you may need help with a specific business problem, please click the link below to schedule a free consultation.

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Get in Touch

Vivid Path Consulting
2239 Asbury Ave
Evanston, IL 60201

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